Plan, Play, Create – Strategic Planning for Artists

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This Course is Live!

Turn your creative ideas into a clear, doable strategy — a course that’s fun, focused, and designed to get results.

Course Description

Take your creative career to the next level! Plan, Play, Create is a smart, simple, and seriously doable course that shows artists and performers how to turn ideas and goals into a clear, actionable strategic plan. You’ll learn how to define business standards based on your values, conduct a painless SWOT analysis, understand the difference between strategy, goals, and tactics, and review your plan over time to stay on track.

This course builds on the foundation of The Business of Show Business, where you created your big-picture business plan. While taking the first course is recommended, you can jump right in and start crafting your personalized strategy at your own pace.

By the end of this course, you will be able to:

  • Understand the why behind strategic planning and how it sets the stage for success.
  • Recognize the real benefits of having—and actually using—a plan (because winging it is best left to improv!).
  • Identify the essential building blocks that make a strategic plan work.
  • Create a customized strategic plan that fits your goals and vision.
  • Refine your plan with feedback and polish it until it’s performance-ready.

Course Format

  • Easy-access online learning — move at your own pace
  • Free monthly check-ins for guidance and support
  • Optional one-on-one coaching for personalized feedback

Whether you’re an actor, singer, writer, or visual artist, Plan, Play, Create gives you the tools to map your career, make confident decisions, and grow your business — all without the boring business jargon.

Debbie Wilson Debbie Wilson Author

About the instructor

Debbie brings years of experience from the insurance and finance fields. With a knack for marketing, communication, training, and sales, she led high-performing teams and ultimately landed her dream job—leading an award-winning learning and development team at a top credit union. With degrees in Leadership and multiple diplomas in Adult Education, she makes people smarter and happier at work! Retired from her corporate gig, Debbie is now the pianist and musical director for Molly’s Comedy Cabaret, and the owner of Creative Potential, an online learning studio.

Strategic Planning for Artists

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